Japanese SEM Clients Case Study

Our Top Clients

Case Study Cosmetics Company

[Business Challenge]

A cosmetics company based in Great Britain was attempting to increase its profits by breaking into the lucrative Japanese online market. While they had created a Japanese-language website for their products, they were not satisfied with the results. Specifically, they wanted to increase sales by getting more of the potential customers who visited their Internet site to complete an inquiry form seeking additional information.

[Course of Action]

Using the PDCA (Plan, Do, Check, Act) method developed by Dr. W. Edwards Deming, the father of modern quality control, Info Cubic Japan redesigned the cosmetics company’s landing page using Google’s AdWords, Website Optimizer, Analytics, and SEO platform services. This included identifying more than 15,000 keywords for the company’s PPC needs and more than 100 keywords for its SEO needs.

[Results]

After the first year, the international cosmetics business saw a 42 percent increase in their website traffic in Japan and an almost 34 percent increase in visitors who performed the targeted function, i.e., filled out the inquiry form.
This led to a significant increase in the bottom line, increasing year-to-year sales from 3.8 million to 5.7 million JPN (approximately $3.5 million to $5.5 million).

Case Study LED manufacturer

A light-emitting diode (LED) manufacturer came to us to increase website traffic in order to increase company visibility. Info Cubic Japan worked with the business to help redesign their landing page and to provide SEO and web analytic services. After only three months, the company saw an 80 percent increase in their page views and a 400 percent increase in their search engine traffic.

Info Cubic Japan is able to deliver such results, because our team of employees not only are technically and linguistically savvy, but they are intimately familiar with the complexities of local and regional markets in Japan.