With a population reaching 1.347 billion, India is considered the second most densely populated country in the world. This sheer number guarantees that the country holds so much potential and can provide a lot of opportunities for both foreign enterprises and local startups alike.
Despite the country’s low current internet penetration rate, India’s digital market is anticipated to grow rapidly in the coming years. This growth makes the country attractive to business aiming to explore the region. However, there are also several risks associated with penetrating the Indian market.
This article will discuss India’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Indian audience.