Due to the fast-paced expansion of Western businesses to Asian markets, there is an urgent need to reach farther audiences in promoting and selling goods and services. In today’s digital world, the web has a crucial role in determining a business’s success. However, being able to win the hearts and minds of consumers that belong to such different cultures may pose a challenge for any marketer. Continue reading “How Japanese Website Design Differs From The West”
Google is a leader in numerous local markets around the world and is acknowledged as the company dominating the global search engine industry. There is an enormous number of people who use Google, and for a majority, it is their search engine of choice, with an estimated 3.5 billion searches a day.
The third largest economy in the world, Japan, is a fascinating country rich in history and culture. It leads in the development of cutting edge of technology while honoring its traditions. Japan continues to be the high-tech powerhouse economy of Asia, with a gross domestic product (GDP) 1.5 the size of the UK and per capita GDP 6 times that of China. In its economic growth reading released in 2014, Japan’s GDP grew at an annualized rate of 6.7 percent for the January-March quarter, the sixth consecutive quarterly increase. This data means that Japan continues to expand and grow in a number of impressive statistics – which includes that the economy of Tokyo is greater than that of all Russia, while the Chubu region of central Japan is worth more than the GDP of South Korea.
Japan is currently one of the world’s fastest growing e-commerce markets. Some factors attributed to this rapid growth include the single language culture, developed economy, and highly urbanized population.
There are three major players in the Japanese e-commerce market Amazon, Rakuten and Yahoo! Shopping (Lohaco) while a continued rise of m-commerce, transactions completed via mobile device apps, brings more options and expands on the C2C environment. This coupled with a developed distribution infrastructure and small country size for convenient and expedient delivery will ensure Japan’s rate of e-commerce growth will only continue.
From 2018 to 2022, it is expected that the annual growth rate for revenue will be 6.2% and that Japan will remain one of the top 5 largest e-commerce markets in the world.
Due to Japan’s flourishing industries in beauty and technology, as well as many prioritizing their careers over family life, the average Japanese consumer has more discretionary income than their European counterparts. Japan makes an ideal market for foreign brands on account of their open-minded youth culture and curiosity for the West.
Every culture has specific habits and behaviors that marketers need to become aware of. Japan is known for having a culture that epitomizes etiquette and respect. How can foreign brands uphold these values in order to sell effectively?
This article will explore the profile of Japanese consumers, as well as provide tips, insights, and methods in order to win their hearts and gain their trust.
Artificial intelligence (AI) is one of today’s trending topics across different business sectors. Simply put, AI is a term to describe types of technology that can simulate human intelligence. AI is used to analyze data in a contextual manner to provide requested information, supply interpretation, or trigger an event based on the results. Continue reading “Data Based Intelligence and the Future of Advertising in Japan”
Japan is the second largest luxury market in the world – behind the United States and ahead of mainland China – with 3.6 trillion yen (about $33 billion) spent each year in luxury goods. The luxury industry encompasses various sorts of goods such as drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage, and handbags. In the past few years, this market experienced a steady climb in Japan. Continue reading “Understanding New Trends and Opportunities in Japan’s Luxury Industry”
With a total of over 28 million international visitors in 2017, Japan is an extremely popular destination. A lot of people flock to Japan, be it for leisure or business. A combination of ancient culture and dazzling modernity, this nation truly charms the hearts of travelers from all over the world.
Continue reading “Tap into the Trends and Opportunities of Japan’s Booming Travel Industry”
Successfully catching the consumer’s attention in today’s digital world is no easy job. A solution to this problem is programmatic advertising. Programmatic ad buying has been a game changer in online advertising and can help you in this daunting task.
Programmatic advertising is the use of software and algorithms to purchase digital display space. As new digital technology is being introduced and embraced by the customers, the rules of brand engagement are changing.
Video Marketing in Japan is not something new, but the way it has been advertised is.
In recent years, video has shown great success at engaging users to a brand.
The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual contents when transmitting a brand message, especially when doing it through social media.
If you are a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your strategies. Look at the numbers below to get the importance of video marketing.