What’s Inbound Marketing?

For years, businesses have struggled to reach consumers online using traditional advertisements such as banners and embedded videos. However, these businesses are often unsuccessful in making an impact due to ad-blocking software that has become widely used. Additionally, numerous Internet users may find these forms of marketing to be more annoying than engaging because these are content that they did not choose to view. Rather than interrupt a user’s content with advertising, inbound marketing can be used by marketers as an alternative approach.

Inbound marketing is the strategy of engaging with potential customers through content and experiences in which they find value. This method is characterized by creating entertaining and informative content, using various media, which users will willingly seek out. This more personal approach to marketing has the extra benefit of reaching those who have already taken the initial step toward a purchase. This article will discuss and elaborate on what is inbound marketing, provide several examples, as well as enumerate current trends.

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Influencer Marketing In Hong Kong 2019

With a population of over 7 million, Hong Kong serves as a gateway to opportunities in Mainland China and also a strategic location in Southeast Asia. This city holds much potential for marketers because it is a multicultural hub wherein more than 2,400 regional headquarters of global companies are located.

Due to the rapid digital transformation across the globe, and Hong Kong, in particular, there has been an increase in demand for digital advertising and online marketing services. In fact, a survey conducted by the Hong Kong Advertisers Association (HK2A) and market analytics company Nielsen found that the region’s 100 major marketers plan to spend about 51% of their budget on digital advertising and 49% on traditional media strategies. Additionally, a survey also done by the same institutions in 2018 indicates that online advertising spending is expected to continue to rise with 64% of respondents saying that their company will spend more money on online advertising in 2019. Out of the budget allotted for digital, a substantial portion is spent on social media marketing.

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Taiwanese Influencer Marketing 2019

In today’s digital world, people are constantly being connected through the World Wide Web. The widespread use of online social media platforms has brought forth new opportunities in terms of marketing. One of the recently emerged marketing trends is the collaboration with social media influencers. These influencers are not only exclusively celebrities since social media is accessible to almost everyone. Anyone can have a huge and loyal following by providing the right content to the right audience.

As markets continuously grow and change, people have become more particular with the products and services that they want.  The prevalent use of technology in their daily lives has also influenced their buying behavior. Furthermore, the endless influx of online content has shortened people’s attention spans. Thus, marketers now have to accept the challenge of creating content that stands out and engages the target audiences on a personal level. By collaborating with the right social media influencer, companies can effectively roll out their campaigns and achieve success.

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Chinese Influencer Marketing

China, the second-largest economy in the world, is still relatively uncharted territory for numerous foreign brands. Due to the differences between Western and Chinese social media landscapes, approaching target audiences effectively and efficiently can be a big challenge to marketers. For most established brands in China, one of the best solutions to this problem is to work with Chinese influencers.

China is a vast country that is composed of numerous markets. Hence, consumers from different regions and diverse groups do not share the same needs nor experience the same trends. Rolling out a one-size-fits-all strategy won’t be effective, and it would be expensive and time-consuming to create individual strategies that are tailored for each sub-market. For that reason, collaborating with KOLs who regularly communicate with their followers helps brands reach their target audience more quickly and easily.

In fact, according to the Digital Commerce Trends Report for 2017, 72% of brands interviewed in China responded that they would continue to concentrate on social media marketing, while 63% indicated they would increase their collaboration with influencers in terms of promoting their brands or products because they believe in the Return on Investment (ROI) of influencer marketing.

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Naver Blog Guide 2019

Since its debut in 1999, Naver has remained as the number one online platform in South Korea, with over a 70% foothold on the country’s search engine market. It’s the first in the world to introduce the comprehensive search service, which has expanded to include different segments such as news, blogs, and even a Q & A database. Naver also pioneered user-generated content, allowing users to browse a variety of rich media content tailored to their interests. As such, Naver is not just a web portal, but a social search engine that helps users easily find more relevant results to their searches.

Naver’s services have seen equal success with the South Korean market, such as Naver Blog, one of the most important digital platforms in the country right now. With its own segment on the Naver search engine, South Korean users flock to this page for online travel research, product reviews, food culture, and so much more. Additionally, thousands of influencers are on the service, thus, it is an important platform for influencer marketing strategies. Thus, businesses looking to penetrate the market must create their business plans around the unique role of Naver Blog among their audiences.

This article will discuss Naver Blog, one of Naver’s main services, its basic functions, and features, how to open an account, and examples of brands utilizing the service.
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Social Media Marketing Trends in Asia 2019

In Asia, everyday life is becoming increasingly digital. As such, the region covers a formidable chunk of the global social media landscape. According to We Are Social and Hootsuite’s 2019 Global Digital report, Eastern Asia, along with Northern America, has the highest social media penetration rate in the world at 70%.

However, Asia’s social media landscape is different compared to the West. In most Asian countries, native platforms dominate the online scene instead of giants like Facebook and Twitter, who are then forced to compete in the market. With the large and diversified culture present, a variety of different strategies are needed to achieve success within each country in the region. It may seem a daunting task, but this can be made significantly easier by laying the groundwork through social listening in its major social channels.

This article will discuss Asia’s social media environment, the biggest social media marketing trends, opportunities, major channels, and success stories.

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Korean Influencer Marketing

One of the biggest marketing trends in this age of digitalization rides on the prevalence of social media influencers. Thanks to the accessibility of social media, these influencers are not only exclusive to celebrities. With the right content and audience, literally anyone can have a huge, loyal fanbase with just as much influence as a Hollywood celebrity – and maybe even more.

As people become accustomed to the use of technology in their daily lives, they also become more particular with the products and services they want. Additionally, the constant influx of online content further shortens their attention spans. Brands must now take on the challenge of creating content that stands out and communicates on a personal level with their target audience. With the right social media influencer, brands can effectively deliver the value of their campaigns and achieve fantastic results.

In South Korea, businesses have quickly integrated this trend into their social media campaigns. According to We Are Social and Hootsuite’s Global Digital report, the country places third for the largest social media penetration rate in the world at 85%. With the younger generation spending more time on social media platforms, the Korean online landscape can definitely offer vital insights into the unique function and power of influencer marketing.

This article will discuss the status of influencer marketing in Korea, particularly its most popular social media platforms and influencers, and ways on how to reach them.

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Line Marketing in Japan

Since its introduction in 2011, LINE has grown to become the most popular messaging app in various Asian countries, such as Thailand, Indonesia, Korea, and Japan. Especially in Japan, LINE has become so ingrained into the culture that it is also the most popular social networking service (SNS) that functions as a multi-functional, lifestyle platform. Within the app is a multitude of features users can enjoy, spanning from games, group video, hardware digital assistants, and even taxi and delivery services.

LINE is a strong marketing tool for businesses looking to advertise to the Japanese market. With its over 70 million monthly active users (MAUs) in the country, it can reach a wider range of users compared to other SNS platforms. Additionally, the app has shown steady and consistent increase in its user base over the years. Paired with the right strategies, brands can drive the right kind of traffic that converts to more sales and leads.

With this, digital marketers should heavily invest in advertising on LINE if they are looking to penetrate a huge part of the Japanese digital sphere.

This article will discuss in detail the scale of the dominance of LINE in Japan, its various features, and the best ways for brands to optimize them in their digital marketing strategies.

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Digital Marketing in Germany 2019

Online Marketing is an aspect of marketing which continues to grow unabated. Especially in recent years, the immense growth defies any projection making books and journals written just 2-3 years ago appear outdated. The ever-changing digital landscape might make it difficult to keep up to date at all times, especially for marketers. Universities using relatively obsolete material to teach their students result in companies having to invest considerable amounts of company resources to train them just as they come out of university.

In this case, it is useful to gain a certain overview of the different characteristics of the digital landscape in specific countries. Germany is of particular importance, due to sheer size of its market and influence. In order to develop a fitting marketing strategy, it is crucial to understand the intricacies of the culture present in the country. The varied digital landscape present in Germany offers diverse opportunities which allow companies to develop a competitive advantage in their respective industries.

 

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Digital Marketing in New Zealand 2019

New Zealand is a country that, at the mere mention of its name, inspires images of vast landscapes, Hollywood-level sceneries, and diversity. The country is especially known for its deeply ingrained Māori roots, making it one of the most culturally rich countries in the modern world. Majority of its 4.77 million population speak English, which is the dominant official language. Other official languages are Māori and NZ Sign Language.

The country is developed and ranks highly at the global scale in terms of quality of life, health, education, protection of civil liberties, and economic freedom. Digital is also a growing industry, but certain global trends have yet to penetrate the New Zealand market. However, marketers should still pay attention to trends on the global scene and be quick to implement them in their strategies to stay ahead of the game.

With the country’s 88% internet penetration rate, commitment to digitalization, the dominance of Google, and wide use of social media, the digital marketing industry presents a rich site for both local and international businesses to thrive.

This article will discuss New Zealand’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the Kiwi audience. Continue reading “Digital Marketing in New Zealand 2019”